25 Jan Idiso presents its new brand positioning
At Idiso we are an international reference for hotel distribution solutions thanks to our know-how of more than 17 years in the industry.
As defined by our 2016-2018 strategic plan, our raison d’être has changed. At Idiso we do not only want to be a simple, strong and robust technological platform. Rather, we have taken a qualitative step up, beyond pure technology, in order to be capable of providing real value to our clients, hotels, by deeply involving ourselves in their specific needs in order to provide them with better financial results.
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This commitment is reflected in our new mission – The Global Hotel Sales Partner. In order to transmit our new approach in a manner that is recognised by the market, we have launched a new brand position: not just a simple design change. Rather, it implies a philosophical change with a new form of approaching out hotel clients, a reflection of our mission, values and new personalised services.
By incorporating the ampersand figure (“&”) within our logo. We want to symbolise the union and commitment to our clients, our partners, and among the team of professionals that make up Idiso.
In practice, this new commitment is reflected by two new departments; two crucial influences for satisfying our raison d’être:
- The Idiso Digital Department, which integrates our Innwise Marketing Department 100% within Idiso. We have strengthened both our technological and professional capacities, with the aim of optimising Digital Marketing budgets in order to sell more and better.
- The second influence is the Innovation Department, focused on providing out clients with Revenue Management tools (iRMS) and Insights in order to improve client knowledge to obtain better results.