Tradyso | Distribución hotelera | Motor de reservas | Marketing para hoteles

Global Distribution for hotels

SEO Consulting for hotels

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SEO Premium - SEO consulting for hotels

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Tradyso’s online marketing services for hotels help you answer these questions positively.

  • Assessment of the shortcomings of your website and coming up with recommendations on where to improve.
  • Redesigning your website.
  • Online visibility strategy to improve your hotel’s positioning through search engine marketing (SEM) and web search engine optimization (SEO).
  • SEM campaign management and purchasing key words on numerous markets and the most profitable search engines (Google, Yahoo, Bing). Constant updates of your marketing messages to optimize the return on investment (ROI).
  • Experts in SEO for hotels can optimize your website to ensure that you are displayed among the top search results with the selected key words.
  • Application of search strategies specializing in long tail programming optimization to guarantee indexing and link building on online hotel and travel directories.
  • E-mail marketing, online advertising and media plans.
  • Web 2.0 services including RSS data feeds for promoting and distributing your hotel on blogs, podcasts and management of user-generated contents.
  • Corporate blogs for your hotel.
  • Social Networks: Facebook, Twitter, Tuenti, YouTube, etc.
  • Reports on your positioning and review of traffic data to provide recommendations and guarantee ongoing improvement.
  • Maintenance and hosting of your website.

Search engines and keywords selection

Keywords selection in which your hotel webpage has to be well positioned (between rank 30 and 60), establishing objectives according to the real searches and online competitors.

Technical preparation

The positioning actions are useless if the pages are not ready for the “spiders” of the search engines in such a way that they can track the content to evaluate it easily and position it. Tradyso will do a reengineering of the websites for that.

Basic on the page SEO strategy implementation

Keywords selection, Friendly URL generation, Metatags optimization (titles, metakeywords and metadescriptions) and alternative etiquettes of the images including the keywords and Contents optimization for the contracted Keywords.

Generation of a sitemap file for Google spiders

Generating a sitemap.xml file for Google for a faster indexation in searchers of your website.

Deep optimization of contents and titles.

If the pages are accessible for the searchers, it is the content that indicates what keywords we want to position our hotel for. That’s why we’ll analyze the built and the structure of the contents to communicate at the same time that we highlight th

Previous position analysis

Analysis of the previous ranks of the actual website, in case it exists. Redirect 301 in the server to not lose the already acquired ranks, and redirect with “www” and without and other domains.

Internal linking optimization

Optimizing the internal links between the pages to enhance the deepest content, taking into account the proper navigation through the website and the structure of the page content.

Monthly Detailed Report

Monthly detailed reports of website performance, including visits per traffic origin, bouncing percentage, the number of bookings obtained per origin and campaign, conversion ratio and other indicators. Monthly ranking reports.

Monthly Ranking reports

Monthly ranking reports of SEO performance in Google before and after the new page goes to production, for each target word, in order to see the ranking through organic results in Google.