Business Intelligence
A- Weekly Follow Up
Continuous tracking with weekly reporting
B- Monthly Follow Up
Continuous tracking with monthly reporting
C- Total Outsourcing
Daily tracking and execution Methodology
Product Management:
Product benchmarking vs. competitors.
Inventory of rooms, stays and allotments.
Board types, supplements and additional services.
Content and image management.
Restrictions, minimum stay control, stay length and cancellation policies.
Reputation and positioning online B2C (Booking.com).
Analysis of reputation and online positioning for the most important social networks: Travel specialists: Tripadvisor, Trivago, Holiday Check, Zoover y Minube B2C: Facebook, MySpace, Tuenti, Twitter y Glass B2B: Linkedin.
Yield Management:
Price strategy benchmarking vs. competitors.
Dynamic price management: Best Available Rate - Package rates - Restricted rates - Corporate rates - Net “Merchant Rates” - Group Rates o Packages.
Price parity guarantee (B2C) Analysis of pick-up tendencies, reservation evolution and forecast (30/60/90/120/365 days).
