“Hoteliers should spend more time getting to know their clients,” claims Luis del Olmo, Idiso’s president"
Idiso Hotel Distribution’s president, Luis del Olmo, granted an interview to preferente.com, during FITUR 2015, in which he claims that it is essential for hoteliers to get to know their clients in detail, technology plays a fundamental role in this task as it is possible to obtain a “complete knowledge of the user’s relationship with the hotel” using CRM and loyalty programs.
Del Olmo states: “If a product does not adapt technologically it will not bring you closer to the client”. Therefore, in order to anticipate their needs and demands, he urges hoteliers, to “concentrate on getting to know their clients better”.
This world is becoming more globalized every day, therefore it is not just hoteliers who need to adapt to new distribution technology, tour operators and agencies also have to change, and while the traditional model will not disappear, according to Luis del Olmo “it will continue to exist”, they must concentrate more effort online.When asked about price parity, Idiso’s president assured that it is essential for a hotel to maintain the same rates on all sales channels “so there are no contradictions”. He adds, “What you must do is stand out with your services. Giving clients a personal service along with certain advantages”
Idiso presently offers its services to over 3000 hotels in 40 countries. Paradores is the latest chain to have signed up with us. Our plans for 2015 include continuing to be the leaders in technological development, responding to the needs of tourists, business travellers, travel agents and tour operators. Luis del Olmo claims: “Looking forwards our challenge is to offer a totally integrated system on a PMS-CRS level providing the database and CRM with total access to the social networks”. He points out regarding growth predictions that he expects to increase the rhythm by 20%.