Tomás Miró, newly named Idiso Sales Director for Colombia and Panama
Idiso continues its international strategy and continuou growth beyond our borders, Tomás Miró joined the company as Sales Manager for Colombia and Panama. Two countries where, according to Miró, "the hotel industry and the tourism sector are booming."
In charge of Idiso distribution in Colombia and Panama, Miró explains that his main function is to implant Idiso CRS in the local hotel chains and also in the independent hotels.
Also, his objective will be to introduce Idiso´s cutting edge technological products portfolio which permits hotels to sell 24 hours a day 365 days a year: web and mobile booking engine, connectivity with all travel agencies both online and offline, permanent service call centre staff and a wide range of web design services for hotels, online marketing and revenue management, among others.
Miró will comply these functions with no problems due to his extensive experience in the industry. He began his career in the hotel industry working for Meliá Hotels International in Palma de Mallorca, where he coordinated the Sol Melía CRM strategy implementation with SAP software. Among other firms, he has worked for Tryp Hotels, CB Richard Ellis, as a senior consultant and Cushman & Wakefield, as associate director in the Spanish Hospitality Department.
Tourism in Colombia: a growing trend
Miró states that the tourism sector in Colombia is booming: "After years of political and security problems the situation has completely changed, enabling Colombia to receive many more tourists. The major cities are experiencing a sharp increase in hotel rooms, flight connections and leisure and business tourist arrivals both national and international."
In this sense, the expert indicates that cities like Medellin and Bogota already have an excess of hotels, while other cities still have capacity for growth ..
“The hotel structure is highly fragmented, with many independent hotels, several small chains and 5 large national chains. The presence of foreign brands is increasing significantly, especially of U.S. Origin," he says.
Panama: hotel bed growth
Panama has been experiencing 10 years of continuous GDP growth, especially in recent years, with major investments in infrastructure (Panama Canal expansion, Panama underground, real estate boom ...) as well as growth in the financial and insurance services. All this has meant that tourism will also flourish significantly (mainly business tourism).
"In the last three years Panama has experienced an impressive increase in hotel rooms, which is leading to a decline in hotel profit margins and an excessive oversupply. In the rest of the country the tourism sector is growing as the country positions itself as a vacational destination (Caribbean and Pacific coast also coffee plantations and valleys of natural parks inland)," said Miro.
Furthermore, according to the newly named Idiso Sales Director the majority of the new hotels in Panama City are international brands, mostly U.S. origin.
Hotel distribution: towards the digital sphere
Finally, after examining thoroughly the state of the hotel distribution in these countries Miró has noted that the traditional travel agency distribution is experiencing strong growth as the middle class grows in both countries and also the confidence in neighborhood associations still have a strong influence. "Moreover, in general, access to credit cards is very limited in these countries, although slowly increasing there is still a strong dependence on agencies as distribution channels. Online sales are also increasing significantly, but still remain a marginal percentage of all bookings that are made on aggregate," he explains.