Idiso | Distribución hotelera | Motor de reservas | Marketing para hoteles

Global Distribution for hotels

Online Marketing Strategy for Hotels

News Idiso

Paradores de Turismo improves their booking management thanks to Idiso

Paradores ensures that it will be able to manage its room inventory efficiently in a global setting with incessant technological changes.
01/12/2015 See new

Luis del Olmo, Idiso President, talks about global distribution

Technology has become the key element for hotel distribution, destinations and tourist products
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idiso e-marketing internet marketing hotels

Marketing

Thousands of users go online to make their hotel reservations. The question is ...
  • Will they find us?
  • If they do, will they like our website?
  • If you they do, will they reserve?
  • And, most important, will we have the tools to analyze the behavior of users and make the right decisions?
Idiso services online marketing for hotels helps you answer these questions affirmatively


Idiso allows you to outsource, totally or partially, in all the services your hotel needs to improve its business commercial level. Services like your own web design, positioning and search engine marketing, social networking presence, communication and public relations, e-mail marketing, customer management, geographic location and mobile presence.

  • Analysis of the deficiencies of your site and making recommendations on areas for improvement.
  • Redesign your website.
  • Online visibility strategy for better positioning of your hotel through search engine marketing (SEM) and website optimization for search engines (SEO)
  • SEM campaign management and purchase of keywords across multiple markets and the most profitable search engines (Google, Yahoo, Bing). Constant updating of your marketing messages to maximize your return on investment (ROI).
  • Experts in SEO for hotels can optimize your website to make sure you see the top results of searches using selected keywords.
  • Application of specialized search strategies "long tail" programming optimization to ensure indexing and link building in the travel and hotels online directories.
  • E-mail marketing, online advertising and media plans.
  • Corporate Blogs for your hotel.
  • Social Networks: Facebook, Twitter, Myspace, Youtube, etc.
  • Reports on your positioning and review of traffic data to provide recommendations and ensure continuous improvement.
  • Maintenance and hosting of your website.
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  • Assessment of the shortcomings of your website and coming up with recommendations on where to improve.
  • Redesigning your website.
  • Online visibility strategy to improve your hotel’s positioning through search engine marketing (SEM) and web search engine optimization (SEO).
  • SEM campaign management and purchasing key words on numerous markets and the most profitable search engines (Google, Yahoo, Bing). Constant updates of your marketing messages to optimize the return on investment (ROI).
  • Experts in SEO for hotels can optimize your website to ensure that you are displayed among the top search results with the selected key words.
  • Application of search strategies specializing in long tail programming optimization to guarantee indexing and link building on online hotel and travel directories.
  • E-mail marketing, online advertising and media plans.
  • Web 2.0 services including RSS data feeds for promoting and distributing your hotel on blogs, podcasts and management of user-generated contents.
  • Corporate blogs for your hotel.
  • Social Networks: Facebook, Twitter, Tuenti, YouTube, etc.
  • Reports on your positioning and review of traffic data to provide recommendations and guarantee ongoing improvement.
  • Maintenance and hosting of your website.