Web usability in hotel marketing
Satisfying the user means knowing how to sell
At Idiso, we start off with a fundamental premise:
“You won’t reach your web objectives if the users don’t reach theirs.”
Users visit your website with very clear goals: to find information, book a room, contact the hotel, etc. If they cannot reach their goals, they leave the site and make a reservation on a simpler site.
In hotel marketing, it is essential to apply usability to web design. Usability is defined as designing a website to make it comprehensible, easy to use, user-friendly, clear, intuitive and easily learned by the user.
At Idiso, we follow the “User Centered Design” principles. This means creating a design that is focused on the user’s needs, which can be summarized in the following diagram:
