Tradyso | Distribución hotelera | Motor de reservas | Marketing para hoteles

Global Distribution for hotels

Email marketing strategy | Hotel Electronic Marketing

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Testimonials

"We have recently choose Idiso as GDS representative with the code TY, and the first month we increased sales ratio for this channel by 40% over the same month last year."
Carlos Rentero - Vincci Hotels
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E-mail marketing strategies for hotels


Direct, economical and effective communication


It is easier to talk to someone who knows you than to a stranger. This is true in everyday life and also in marketing. That is why e-mail marketing strategies for hotels are highly effective.

Idiso develops e-mail marketing strategies for hotels and electronic marketing.
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Tradyso’s online marketing services for hotels help you answer these questions positively.

  • Assessment of the shortcomings of your website and coming up with recommendations on where to improve.
  • Redesigning your website.
  • Online visibility strategy to improve your hotel’s positioning through search engine marketing (SEM) and web search engine optimization (SEO).
  • SEM campaign management and purchasing key words on numerous markets and the most profitable search engines (Google, Yahoo, Bing). Constant updates of your marketing messages to optimize the return on investment (ROI).
  • Experts in SEO for hotels can optimize your website to ensure that you are displayed among the top search results with the selected key words.
  • Application of search strategies specializing in long tail programming optimization to guarantee indexing and link building on online hotel and travel directories.
  • E-mail marketing, online advertising and media plans.
  • Web 2.0 services including RSS data feeds for promoting and distributing your hotel on blogs, podcasts and management of user-generated contents.
  • Corporate blogs for your hotel.
  • Social Networks: Facebook, Twitter, Tuenti, YouTube, etc.
  • Reports on your positioning and review of traffic data to provide recommendations and guarantee ongoing improvement.
  • Maintenance and hosting of your website.

Phase 1: Design creativity

Our marketing and design departments will develop all the e-mail creativity, whether for promotions or press releases, in order to attract visitors to your website, inform about promotions and generate hotel reservations. n order to attract more visi

Phase 2: Database segmentation

We manage the database so that you get the greatest number of hits and adapt the creativity to each profile in order to strengthen the results of the communication

Phase 3: Sending the information

We have the latest technology to effectively send information. Our system makes it possible to follow up on the objectives reached in each shipment, segment the database and make your e-mails arrive directly.

Phase 4: Results reporting

Each shipment is accompanied by a detailed report containing the number of messages sent, the hits received, the most clicked-on areas, etc., so we can optimize the information in each shipment.

Phase 5: Analysis

Based on the data in the report, the results are analyzed and a report is drafted with the results obtained. The most visited sections, the greatest points, design elements that encourage clicking, the most interesting promotions, etc.